The Gulp! Minnow is ideal for drifting or jigging. With over 20 years invested in its production, Berkley Gulp! has achieved the unthinkable it can actually outperform live bait. The water-based formula disperses over 400 times the amount of scent that soft plastics can offer. Plus, it is 100% biodegradable. But just because it breaks down in water, doesn't mean it will dissolve off the hook. Lures made with this new compound will last just as long as any soft-plastic on the market.